Oregairu analysis focuses on the person who is the crush of Hayama Hayato (葉山 隼人), the legendary “Y”. Which character is the one he has feeling for? Finally, the answer of this question is revealed here and now!!
I watched Yahari Ore no Seishun Love Come wa Machigatteiru (やはり俺の青春ラブコメはまちがっている。). ss1 ep 8 and read the same question about who is “Y” (the one who Hayama likes and mentions in LN v4) in some forums. To tell you the truth, I wanted to know who is “Y” too so I read many comments from those forums.
but before proceed…
- Please read Attention page first, to let you understand that my all analysis are not 100% right.
- Spoiler alert!! And I recommend you to read/watch Yahari Ore no Seishun Love Come wa Machigatteiru. (やはり俺の青春ラブコメはまちがっている。), Oregairu (俺ガイル) LN/anime/manga Yahari Ore no Seishun Rabu Kome wa Machigatteiru. -Monologue- (やはり俺の青春ラブコメはまちがっている。-妄言録-) and manga @Comic before proceed.
Before I will start…
I know you want to find the answer asap. But let me recommend you to look back at the incident before the summer camp will happen. If you already read LN v2. The relationship between Hayato and Hachiman was still good ↑. Hachiman can solve his problem about ch@in m@il that makes the bad atmosphere in his class.
But after the certain incident (new character appeared) in LN v3 ended, Hayato’s conduct toward Hachiman changes completely for some reason ↓↓↓↓↓. Although Hayato doesn’t show his feeling clearly, something is leaked from his body. I will explain later about the signals he releases toward Hachiman.
But before you will proceed, if you don’t know why the appearance of this new character has some connection with the phenomenon of Hayato (sunshine → cloudy), I recommend you to read Oregairu Analysis – When Yukinoshita Haruno Also Gazes into Hachiman..
Candidates For “Y”
- Yukinoshita Yukino (雪ノ下 雪乃)
- Yukinoshita Haruno (雪ノ下 陽乃)
- Miura Yumiko (三浦 優美子)
- Yuigahama Yui (由比ヶ浜 結衣)
- Zaimokuza Yoshiteru (材木座 義輝) (huh?)
- Yamato (大和) (Yeah, right!!)
OK, each one has “Y” in their names so how can we find the real “Y” ? Of course, from LN v4 and 8. V4 has so many detail and super nano hints that Watari-sensei provides to us, readers. I suspect he tried to tell us who is “Y” in this vol quietly but surely. For v8 , Hayato started to has weird expressions.
How to find “Y” is reading LN carefully.
After I suspect interesting expressions of Hayato in v8, I know I need to find any clues to confirm “Y” in my mind is the right one or not. Finally , I found the answer who is “Y” in v4 and I explore by reading again and again to confirm. However I advice you should not skip LN v3 because Watari-sensei prepared card by presenting this person before provide super nano hints in next vol.
Start to suspect Hayato’s interesting expressions and that person.
In LN v8, Haruno calls Hayato to come to donut shop but no more detail to say. After he came to donut shop, He saw she is with Hikigaya Hachiman (比企谷 八幡) and unknown 2 girls. Haruno presents 2 girls to him and said they want to meet him. Hayato has no choice but chat with them. ( Wow, Hachiman mentioned that Hayato would stop by right after his club activities. Can you imagine he came instantly even Haruno didn’t tell him what business she needs him? = Haruno has influence over him. Just one short call and he came instantly.)
After 2 girls went out from the shop, he glared at Haruno and questioned why she did this. However, Haruno opened smile barrier to reflex his anger away. He can’t do anything but accept this destiny that he was forced to have some fun with 2 girls. This reality made him feel despair. (Hachiman mentioned again that for some reason, Hayato made gloomy expression.
Why do I write Hayato feel despair?
While I finish writing this analysis, I don’t write anything happens in the doughnut cafe in Oregairu LN v8 (Zoku anime ep3) yet, so I try to explain about that period partially in this post too. But after I wrote about analysis focused on Hayato when he got call from Haruno, I will delete some information here because I explained what I found about him in “The truth(s) behind Hayato’s sacrifice for Hachiman (part 1)”. Over there, you will find his feelings (include his despair) and thoughts when he is in the doughnut cafe in full edition.
Talk about Hayato’s despair, it’s because everything is not like he expects. Whatever he finds out in doughnut cafe makes his hope turns to opposite emotion. Haruno calls him for the certain purposes and she needs him to do. In case you want to know what I mean and what she wishes him to do, you can read in Haruno’s operation fire doughnut (part 3). Over there, even doughnut is melting, let alone Hayato’s condition.
But please don’t forget I’m writing about “Y” topic.
Or Maybe Hayato’s “Y” is …
OK. And with all these interesting expressions of Hayato, I starts to find any more clues to confirm that Haruno is “Y” or not in LN v4. But before that, Watari-sensei arranges plot for us already so I will talk about LN v3 a little bit.
In LN v3, Watari-sensei presents older sister of Yukino, Yukinoshita Haruno. She meets with Yukino and Hachiman in the shopping mall. So I want you to remember that this event happens before summer camp period.
In case you want to know why Haruno thinks Hachiman is very interesting, you can read in this post – “Oregairu Analysis – When Yukinoshita Haruno Also Gazes into Hachiman.” (Link is above ⇑). He observes this woman, but he doesn’t know she also does the same thing.
OK, I will start to collect and analyze Hayama Hayato’s data in v4.
Finally, “Y” in Hayato’s heart was revealed
In LN v4, I focus on Hayato again. I collect all behaviors/expressions of the being called Hayama Hayato (葉山 隼人) that let me reach to the answer and look for the meaning of behaviors/expressions of him. (What am I , stalker?)
When Hachiman and his friends are retrieving their baggage from the car as they come to the Chiba village, he sees a minivan arrives and he finds out that one of people in that minivan is Hayato. He greets Hachiman by calling him “Hikitani-kun“. (Why do I think word “Hikitani-kun” is fishy? In LN v1-2, I don’t think Hayato called him that name is fishy but in v4, it is. I will explain why it is later.)
During prepare to make curry, Hachiman is preparing the fire and sees Hayato is looking at him. When Hachiman asks him “What?”, He answers “nothing”. So Hachiman glares at him but Hayato still says the same answer. However he gives up because Hachiman glares at him every 5 seconds. So he starts to say
“Hikitani-kun, about Yu“
but he is interrupted by Totsuka. After that, Hachiman asks him to continue but Hayato says he will tell him later. (I wrote that Hayato starts to say but in my opinion, he wants to ask something from Hachiman about how he and someone that has name with “Yu” met. Too bad because Hayato never continues about this again.)
After they prepared to sleep in bungalow, Tobe Kakeru (戸部 翔) wants to talk about which girl he and other people like but Hayato doesn’t want to talk about this. However his refusal can’t stop Tobe to continue, he comments that Ebina Hina (海老名 姫菜) is cute and asks Hayato’s. Hayato still refuses to say even if Tobe importunes him, so Tobe has no choice but asks him just the initial. Hayato gives up and says “Y“. After Tobe hears this, he still searches for the answer in his head about who is “Y”. But Hayato is upset, so he has no choice but sleep. (I can tell this is sensitive topic for Hayato because from his reaction, he doesn’t want to talk about this to anyone, not to his friends. However, you still want to know the full answer, right?)
In the meeting, everyone are consulting how to solve Tsurumi Rumi (鶴見 留美)‘s problem. When Hachiman explains about the most frightening people and many things. After that, Hayama glares at him directly but starts to understand a little why that woman looks out for Hachiman. He decides to go with Hachiman’s plan. (You might not know but Hayato is so mad at Hachiman. He agrees to follow Hachiman’s plan but he never accepts Hachiman’s belief.)
In the same period as Data#4, Hayato’s words about “that woman looks out for Hachiman.”, gives me another hint.
After Rumi’s case ended, Hayato talks with Hachiman. Hayato still calls him “Hikitani-kun”, but in the end, he announces he would not get along with him, Hikigaya-kun. (So he knows collect name of Hachiman and still calls him Hikitani-kun except this time, huh?)
It’s time to analyze Hayato’s data.
With Haruno has influence with Hayato so much and his expressions when he is with Haruno in donut shop in LN v8. I will analysis with a hypothesis that “Y” is Yukinoshita Haruno.
As I wrote before that Watari presents Haruno in LN v3 before summer camp period. So if I suspect Haruno is “Y”. Because I anticipate that Hayato and Haruno would meet somewhere after Haruno met Hachiman and Yukino in the shopping mall and before summer camp happened.
Haruno and Hayato meet somewhere.
With this I will explain Hayato’s behaviors/expressions during summer camp.
When Hayato greets Hachiman, He calls his name “Hikitani-kun“. Many readers/watches think he still calls Hachiman’s name wrong but unintentionally. However after they solved Rumi’s problem, it appears that Hayato calls his name “Hikigaya-kun” collectly. With this, it means Hayato intends to call “Hikitani-kun” even if that’s not Hachiman’s name.
So I suspect Hayato met Haruno before, and she mentioned about a dead fish eyed boy who is in the same school as him and Yukino named Hikigaya-kun. If she talks about him, I would not be surprised if Hayato realizes she met that guy. However she talked about Hachiman so much and happily that makes Hayato feel jealous.
If you watched anime in ss 1, you would imagine how she mentions about Hachiman that Hikigaya-kun this , Hikigaya-kun that, or Hikigaya-kun is very interesting. In LN v8 , Hayato tells Hachiman that Haruno seems to be fond of him, so my assumption and this clue are consistent. If your crush starts talking about another guy happily, how do you feel?
[In case you want to know what so important about Haruno meets Hachiman for the first time in LN v3, you can read in analysis “When Yukinoshita Haruno Also Gazes into Hachiman.” (Link is above ⇑) In this analysis, I explained how she thinks he is interesting.]
After Hayato talked to Haruno, he meets Hachiman again during summer camp. The first feeling he would feel is upset. He knows Hachiman’s name because of Haruno, but his own malice doesn’t allow him to do that, so he changes Hachiman’s name as he likes to make the one he hates hurt, but he also needs to make people think he just calls his name wrongly to hide his intention. That’s why he calls Hachiman as “Hikitani-kun”.
[In case again you are curious about why Hayato chooses to hurt Hachiman by calling him “Hikitani” instead his collect name. This is …one of million normal ways to bully someone. I don’t know you experienced like when your naughty friend tried to call you with name that bent from your own collect name. When they called you that so they can bully or tease you, their action hurts you. They were so happy because they thought they could do that, but you are not happy.
This is how Hayato uses to hurt Hachiman. But I am talking about this Hayama Hayato. He creates “nice guy” persona, so he can’t act like he is bad guy. If he acts like bad friend I mentioned earlier, people around him include Hachiman would know his malice. This is Hayato’s fear. He can’t let people realize his feeling, let alone his ill will. He can’t destroy his persona he tries so much to create it just wants to hurt love rival who catches that person’s interest. So that’s why he chooses to use method that can send invincible malice to Hachiman and people can’t notice his intention. It’s Kanji’s fault that makes him call Hachiman like that.
However, in LN v10, he can’t stand Hachiman can’t see through his malice (it’s not Hachiman’s fault). He feels inferior toward him because that person never changes her feeling toward him again. Moreover, that guy who can see through evils from people, is the one who doesn’t even try to look at the real him. This is worse more than … you can read in the second memorandum in LN v10. Over there, you will see the owner’s suffering.]
And please don’t forget again I’m writing about “Y”.
During prepare to make curry, Hayato stares at Hachiman (chiii~). He wants to understand why Haruno is very interested in him so much until he almost ask him about “Yu–“. I am not sure what Hayato wants to ask him but if I need to guess, Hayato wants to get some information from Hachiman about a woman named “Yukinoshita Haruno”. I think “Yu” is the initial of her surname because when you are going to mention about someone who you never mention about this person before, you would use his/her full name.
And when Hayato says “Yu” like this, it means Zaimokuza and Yamato can’t be the “Y” automatically. …We lost two bananas in one go. Ebina’s dream can’t come true.
I might count Zaimokuza and Yamato out too fast. But I can say by referring the timeline above, if Hayato has feeling for Haruno for real as I assumed, he is not different from other boys, the confusion and dissatisfaction would occur in his head. These emotions are factors that reflexes his actions like mirror.
- Confusion – that makes him worried so much, to the point he almost asks Hachiman to know more information how he and that person met each other.
- Dissatisfaction – bullies Hachiman secretly by bending his name for his own self satisfaction.
I think these two scenes [Hayato calls Hachiman’s name as Hikitani] and [when he almost asks Hachiman about “Yu”] have some connection because they can explain how Hayato thinks about Hachiman and that person.
And it means the remained candidates are 4 girls (Yukino, Haruno, Yuigahama and Yumiko).
Tobe asks Hayato who he likes but he refuses. However Tobe importunes him, Hayato doesn’t want to talk about that but he is the nice man who never say no to anyone, or should I say “can’t say no”. He knows he needs to give Tobe the answer or else Tobe will be mad at him.
So Tobe wants him to say the initial only. If my hypothesis is collect, Hayato needs to say “H” (Haruno) but he can’t say that so he chooses “Y” (Yukinoshita – Haruno’s surname) instead for many reasons.
The reasons why Hayato uses “Y” instead of “H”.
- If he says “Y” , he still tells the truth but can hide the truth at the same time. I can sense he doesn’t want to tell a lie to Tobe. So he uses her surname because it is name too.
- With “Y”, he can hide her name “H” by using other girls who have the initial “Y” in their names. I mean if he uses “Y”, Tobe will start to find who is “Y” in his clique first. He will know there are two girls who match with Hayato’s answer. I think Hayato wants to cover the truth more than shares his secret. Since Tobe seems is curious and might be going to ask Hayato more about “Y” but Hayato doesn’t want talk about this anymore, so he tells him to sleep.
- I wrote earlier that Tobe might find girl who name with “H”, but when I think carefully, there’s one. Ebina Hina. If he thinks this might be her, how can you imagine what will happen next to Hayato? Tobe would not believe Hayama likes her, but the curiosity and worry can overcome anything. He would try to find out by asking him to reveal who really is this “H”. Hayama is nice guy who can’t refuse the expectation of his friend or else he will lose a friend (Tobe). Tobe would never accept if Hayama will lie to him or doesn’t reveal the name of his crush either. So Hayama might has no choice but say the full name of that person in the end. And this will be the bad end. So no matter Tobe will think this “H” will be Ebina or not, “H” is forbidden.
- Hayato will get more trouble if his answer is “H”. It’s possible that Tobe can’t find any girls who has initial “H” so you can imagine he will be super duper curious and want to know the full name. Hayato knows well that Tobe has a big mouth. Tobe might slip about this within his clique and one of his friend will hurt (Yumiko). It is possible his clique will be shattered because Yumiko might go out from this group (if Yumiko do that, Ebina and Yui will have no choice but stay with her too). That’s why Hayato can’t say “H”, so “Y” is the best/safest choice. Anyway in the story, he never reveals who he has feeling for, not even his friends. Maybe he knows Yumiko’s feeling toward him. Maybe he wants to hide this secret for himself only. Maybe all of them.
- When Tobe asks him, there’s not only him but Hachiman and Totsuka are there too. Hayato feels extremely awkward.
- Don’t forget that Hayato knows that Hachiman is listening his answer. I mentioned earlier that Hayato feels confused, unsatisfied and even jealous toward Hachiman, after Haruno is very interested in Hachiman so that’s why in Hayato’s mind, Hachiman is his love rival automatically. So he will never tell the answer to Hachiman. Why does he need to reveal the secret (that he never says to anyone, not to his friends) in front of love rival who gets attention from his crush?
With these reasons, that’s why Hayato says “Y”.
In the meeting, everyone consults how to solve Rumi’s problem. Hachiman explains 2 quotes. (LN v4 c7)
Hachiman Quotes (Short version)
The most frightening people are the one closes to you. You would never think he/she would stab you in the back. That person could be your best friend.
People will show their true colors in extremely bad situations. When they’re so scared, they’ll do anything to protect themselves from danger. They can’t think about other people. They’ll even sacrifice one of their own to save themselves. No way you can get along with someone once their ugly side is revealed.
After Hachiman finishes his quotes, he wouldn’tt know his speeches is making a fire tornado near him. Do you remember Hayato is very depressed by his past (when he and Yukino was in the same elementary school). I will bet Hayato encounters a situation in the past that he has no choice but do nothing and ends up hurting Yukino. However his nightmare is still haunting him whenever he reminds it.
Update 29 Sep 2017
After that, I don’t know Yukino tells about her bulling to her family or not (I bet she won’t, because she has her own pride and doesn’t want anyone see her as a pathetic one.(just like Rumi)) but her sister, the one who is very smart and still be together with her back then, but I don’t think Haruno isn’t aware the situation in the school. I don’t know again Yukino tells Haruno or not but it’s impossible that she doesn’t know since she cares for her sister. So I think after she knows the situation, she would expect Hayato to do something, and also expects him to solve Yukino’s dependency (in case of Haruno realizes Yukino’s condition).
In the end, I think Haruno would rely on him to help her sister since he is like her little brother, the nice boy, the only ally, the only close friend of Yukino, and he attends in the same school as Yukino. Even Yukino who is bullied by people around her, would expect him to help her from this bad situation. But what is the result of this event?
Or maybe the dependency of Yukino (expected him to help her from the bullying), the bullying in the school, Hayato doesn’t do anything and Haruno holds high expectation in him and hopes he can save her little sister and solve her dependency, happened at the same time?
And the ending of their story in the past, is the shattering relationship.
A boy who Haruno thinks as her younger brother and Yukino’s close friend, she likes him, plays with him, teases him a lot, but when Yukino was in big trouble, he is so scared and didn’t save her, hmmm~ I will let you imagine Haruno transformed to fire tornado. Haruno can’t trust Hayato anymore and yes, hates him from that day. OK, back to the present.
Rumi’s problem makes Hayato reminisces and suffers by his bitter past more than we can imagine. Besides his love rival starts to give him quotes that he doesn’t want to hear the most because all of that is him. This makes Hayato’s anger becomes fire tornado. (the evidence is he glares at Hachiman directly and comments that Hachiman has a nasty side to him (Hachiman thinks that Hayato looks at him with disgust).
Actually, I thought his expression this time is kinda weird. Hayato doesn’t need to be angry to Hachiman or comments about the nasty side. (like Yui and Totsuka feel after listening to his speech.) But after I realize about who is his “Y”, the situation changes, and his actions in LN convince me because it’s very reasonable.
However his fire tornado starts to weaken as he understands why that woman looks out for Hachiman.
Right now, I can say confidently that [“Y”] and [the woman who looks out for Hachiman] is the same person = Hayato’s crush.
So with this conclusion, Hayato decides to follow Hachiman’s plan but his objective is to prove Hachiman’s ideal can’t save Rumi. Hayato still thinks his own belief can save her and if Hachiman can’t solve Rumi’s problem, it means Hachiman’s wrong, he’s right!
I can say again this would be the first time Hayato begins to feel inferior to Hachiman because if you look at Hachiman via point of view of Hayato, it’s as if the guy in front of him stumbles on Hayato’s pride for the first time. This pain becomes the drive to compete with Hachiman via this operation. You can see his ideal is opposite from Hachiman’s belief like the light and the darkness. So although he wants to save Rumi to heal his own pain in the past, it’s no wonder he wants to declare the war with Hachiman secretly. To prove he is better than Hachiman, to prove that what Hachiman says about human (aka Hayato himself) is wrong. But there is another reason why he wants to compete with Hachiman.
Anyone who read LN v4 already would remember the scene when he keeps glaring at Hachiman while they are alone, before he almost says something related to “Yu-“. I assume earlier about his confusion why “that person” is interested in this guy, to the point she tells him about their first meeting.
I am not sure that she tells him the place they meet or which issues they share via this first conversation. But I analyze from Hayato’s behavior that he doesn’t get why this guy is so interesting in her eyes although she hardly or even never mentions about other men before. So if my assumption is correct, it means she never tells him why Hachiman is so special to her even if she meets him just once. This question disturbs him until he meets this guy again , at the summer camp. And when he listens to the unique point of view of this guy. He interprets that she is interested in Hachiman because of his pessimistic. But I assume more from my previous assumption that he is misunderstanding. Why do I think like this?
Because Hayato thinks that she is interested in Hachiman because his unique belief (although in LN v3, she finds out Hachiman is very interesting because after she tests him few times, he can sense her hidden persona behind her cheerful mask). In the conclusion, Hayato misinterpretes the reason why she is interested in Hachiman. But this is not the end yet.
With the misunderstanding of Hayato himself and the dissatisfaction because Hachiman crushes his pride when he explains about human, it’s understanding for him to decide to compete with Hachiman.
If he can prove that Hachiman’s belief is wrong,…
- he would feel better. His victory would heal the mental damage he takes from Hachiman.
- he can prove that Hachiman’s ideal is wrong.
- to prove this guy is not special more than him.
I know Hayato’s belief is different from Hachiman’s and even Ebina’s (from his idea to union Rumi and other girls to solve the bullying). But when he tells Hachiman about his own belief, it’s as if …he wants to crash the point of view of Hachiman with the different ideal that is like another side of coin.
ps. all of this happens in Hayato’s head… the battle between 2 boys (HayaxHachi)!! And I am sorry that my assumptions are out of topic.
Decode Data#5 (New!)
In case my analysis above until now, still can’t convince you enough, let’s see about this. When Hayato says about he understands a little bit why “she/kanojo” is looking out for Hachiman, no wonder “she” he mentions, is the one he has feeling for. So his word this time gives me important hint to find out who is “Y”. it’s the only one who can fit in this hint. Let me explain why.
Please imagine when Hayato says “she”, I will ask you…
- that person who he mentions is the one who is in the same room in pic below
- or that person is the one who is not near him right now.
Although this pic doesn’t show all Y girls, but you would know who is not in this room, right? I will let you imagine who are still in the room in pic above, and who is not.
If you ask me, if “she” is in the same room and is near Hayato and Hachiman right now, if I am Hayato, I would not mention about her, but tries to keep quiet instead. It doesn’t make sense to mention “she” when that person is near him, won’t it?
And in case that woman is not in the same room as Hayato when he mentions about her, it would make sense or not?
Hide & Seek, who-is-she?
So this hint is so thin and can’t see it so easily, but its sharp can slash between the only one from other candidates.
After everyone solved Rumi’s problem. Hayato can’t sleep so he talks with Hachiman. In Hayato’s mind, he finally accepts his defeat. Hachiman’s plan saves Rumi so his belief is right. However if Hayato accepts his defeat, he must accept another reality that it’s understandable why she looks out for Hachiman. Because Hachiman understands about people more than him.
If he thinks like this, it’s not surprising if he wants to imagine a different situation, right? He wonders what happen if Hachiman and him attend to the same elementary school. Hachiman answers with confidence already but do you know what’s in Hayato’s mind?
If Hachiman is there, he would save Yukino (like Rumi’s case), the disaster in the school would be stopped by Hachiman. He (Hayato) would be close with Yukinoshita sisters. I notice he is imagining the different situation to ease his own mind, to escape from the cruel reality that can’t change it anymore. As if it is more convenient if Hachiman just is there and solve everything for him.
Although he is accepting the result of the battle between two beliefs, it doesn’t mean he changes his thought about Hachiman. Because the fact that that woman locks Hachiman as her target, still continues. That’s why he tells to Hachiman that…
“that even so, I would not get along with you, Hikigaya-kun“.
And this is the first time Hayato declares to Hachiman as his real love rival by calling Hachiman’s name collectly. Too bad Hachiman doesn’t know about Hayato’s thoughts & emotions right now (and I doubt when he will know the truth).
The Conclusion of “Y” in Hayato’s Heart
With my super extremely long analysis, let me summarize (or I don’t need to?) that “Y” in Hayato’s Heart is…
In “LN v4 – the last chapter” and “anime ss1, ep8”, Watari-sensei presents her again at the end of this ch/episode to reveal about who is “Y” to everyone silently & perfectly (I mean she appears out of the limo gallantly). You can look for the name of this episode. It said…
“One Day, They Will Learn the Truth”.
And this’s my analysis about Hayato’s “Y”. (full edition, oh wow! I never write TL post like this before.)
- If you find any viewpoint that I didn’t write, please write your Comment below, I like to read yours too!! (and you don’t mind if I might improve my analysis because of your great comment, right?)
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Related Oregairu analysis you should not miss!
This Oregairu analysis concentrates an event in v3. I wrote earlier about how Hayama wants to know what’s good in Hachiman until he observes Hachiman during summer camp. Because a certain girl concerns herself with him. This analysis will give you the answer of this question and might clear your doubtfulness about Hayama’s weird behaviors towards Hachiman starts during the summer camp until now. Hidden keyword – “je******”.
This analysis concentrates Rumi’s case that happens at the same time as Hayama reveals the name of the girl he likes.
With these two analysis (part 1 & 2) that explain what happens during doughnut shop (LN v8, anime Zoku ep 3), you will know why Hayama decides Hachiman to be his rival. Everything have their own reasons.
Don’t believe my analysis above until you will see other clues! This analysis will let you see image clearly if Hayama has feeling for Haruno or not.